Enterprise Niche and E-Business Strategy

This paper uses the principles of business ecology to analyze the problems in China’s e-business construction and probe in the ways for enterprises in different niches to carry out e-business construction. The ebusiness construction is not the isolated behavior of certain one enterprise and full consideration should be taken into the relations between upper stream and down stream enterprises to form e-business ecosystem. The keystone role of the keystone enterprises in forming e-business ecosystem should be brought into full play. The existence of a great number of nicher enterprises marks a healthy e-business ecosystem, and the dominating enterprises should be restricted and then transformed into the keystone enterprises. Different enterprises in different niches should have different e-business strategies. The hetero-organizations of the government are of great importance to the formation and health of e-